Why telling stories will help you win pitches

Stories will take people out of the role of the critic

Someone who is listening to pitches has one role that they want to play. One that they feel they have to play: that of the critic.

Stories will show real life

If there is one thing that those listening to a pitch think is ‘how does this fit into my life or business?’. We want to make sure that what we buy is something that will help us forward. It has to improve our lives.

Stories get them to talk

A misconception about pitches is that it’s all about the salesman talking. Trying to show the product or service. If a pitch goes well, the ‘receiving end’, those that are making the decisions, are talking a lot as well. In fact, the more you get them to talk, the higher the chance you will make the sale.

Stories trigger emotions

We think we are all rational buyers. We buy products and services based on checklists. On functionalities. And on well-researched documentation. Right? Wrong!

Stories are crucial in a pitch

You see? Stories are very important in pitching. In fact, they are crucial! When you use stories, you will have a bigger chance of winning the pitch. Go for it! Tell that story!

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Bas van den Beld

Bas van den Beld

Communication coach helping you get a real connection with your conversational partner!